Neal's Yard Remedies wanted to launch a two phase promotion for Black Friday, one as a teaser before the day itself and the other to promote the products that would be included in the Black Friday promotion on the day. Largely a digital campaign, the concept of an unravelliing brand blue gifting ribbon was to support the header 'Unwrap Incredible Deals' creating a premium feel to the sale. A supporting image on a base of blue ribbon allowed the promotion of products on the day and gave further flexibility and PR opportunity.
Animated gif
Supporting image for online rollout and social media
